Social Value
Is your driving
safe enough?
T map Driving Habits Service is proud to be one of services representing safety of users and fulfillment of social values of T map. Not to mention small driving habits of each user, it not only records driving history but also considers the environment of the earth by providing information in numerical value regarding the amount of greenhouse gas reduced and fuel saved. In addition, provision of discount benefits in connection with insurance encouraged active participation of users to decrease traffic accidents and social costs at the same time.
Q.
How did driving habits
service begin?
We have 18,5 million members of T map and 13 million monthly users count on our services every month. As the number of users were on the rise, we carefully pondered over safety of drivers. Based on big data of T map, we finally created a safe driving guide with success. This is the fruit of our commitment. Driving habits service saw the light of day through this process. By making an analysis of driving patterns of our users, we provide the information in the form of grade or score. Based on reliability of driving habits service and its concomitant score, we can even offer economic benefits in alliance with insurance companies.
Q.
How can driving habits service
contribute to fulfilling social values?
Driving habits service came into being during our process development of how we apply T map big data to maximize benefits for our users. We are certain that this system will expand as a socially essential service, if risks of accidents diminish through improved driving habits of T map users.
Q.
What results have driving
habits service obtained then?
Currently, the number of subscribers to driving habits service reached over 12 million. As of 2019, more than one million users are reported to be beneficiaries of premiums discount of insurance. In particular, drivers using driving habits service improved accident rate by 19.5% compared to drivers without the service. Traffic accidents prevented by driving habits service in terms of social values, saved approximately 147.5 billion KRW. Besides, the same service contributed to our environment. Why? It is because this service is effective in reducing greenhouse gas of cars, if drivers observe the regulated speed for safety driving and follow the optimal route guided by T map.
Q.
What are your plans?
We plan to create a safe driving guide, which is more detailed and concrete. For this, we will apply technology convergence based on V2X (Vehicle to Everything) of T map combined with sound AI technology of NUGU. Moreover, we will carry out active collaborative works with multifaceted partners to provide as many economic benefits as possible for users who put safe driving into practice. We will evolve into a "car life service" by expanding the range of servics such as checking status of secondhand car price, driver's license, tax and negligence penalty.
Safe driving campaign
for T map driving habits
The campaign in the form of mission accomplishment encourages
safe driving of users of driving habits, and contribute to fulfillment
of social values.
Aug 2017 |
Aug 2017 
200km safe driving
|
Dec 2017 |
Dec 2017
Safe driving during winter
|
May 2018 |
May 2018
Build eco-friendly driving habits
|
Jul 2018 |
Jul 2018
50km good driving to protect children
|
Sep 2018 |
Sep 2018
Promise of safe driving
|
Nov 2018 |
Nov 2018
Observe safety speed 5030
|
Aug 2019 |
Aug 2019
Seat belt OK, speeding ZERO
|
Oct 2019 |
Oct 2019
Observe safety speed 5030 heroes
|
Jun 2020 |
Jun 2020
Safe driving OK
|
The first safe driving campaign
106,081 participantsWhat is the score of driving habits of T map users?
We create the score of driving habits based on the data of T map users. We obtain this score by checking history of speeding, sudden acceleration and sudden deceleration. Finally, we consider general information regarding the type of roads and driving time to calculate the score out of 100 points. Each insurance company has its own standards. For example, if you have driven more than 500km within the past six months and you obtained the driving habits score of over 61-71 points, you will benefit from premiums discount up to 11%. Looking into the distribution of living habits score, 57% of driving habits service obtained more than 61 points, meeting the conditions of premiums discount, and no less than 15% of users gained high scores close to 100 points. We will continue to encourage drivers to reflect on their driving habits and improve safe driving based on the reference score of their driving habits.
T map driving habits score distribution
91~100
81~90
71~80
61~70
31~60
0~30
| Section | Score | Number of users | Ratio(%) |
| 91~100 | 1,060,908 | 15.07 | |
| 81~90 | 1,054,238 | 14.97 | |
| 71~80 | 982,766 | 13.96 | |
| 61~70 | 882,313 | 12.53 | |
| 31~60 | 2,701,585 | 38.37 | |
| 0~30 | 359,083 | 5.10 | |
* 2019. 12.
* Number of users 7,040,893 | Cumulative mileage 500km or more
Annual trend of insurance
discount service subscribers
Insurance discounts and
loan benefits information
(Date 2020. 7. 22. )
Car insurance UBI
(Usage-based insurance) discount
Samsung |
Driving over 500km 71 points or higher 5% discount |
KB |
Driving over 500km 65 points or higher 10% discount |
Dongbu |
Driving over 1,000km 61 points or higher 61~70 points 5% discount |
Car loan(Auto loan) discount
KEB |
500km or more driving 61 points or higher 0.1% discount per year |
T map Trend Map 2020
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