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T map Exploring Life
A fierce tournament of brands
Post-it, Melodian, Poclain, Takpul. At a glance, they seem to have nothing in common, but they belong to almost the same case in the sense that they represent the products of the generic category when the respective brand became widely known. The same cases can be easily found around us. It is because there is almost no limit of expression when it comes to movies, cafes and shopping, once we mention some frequently used brands such as CGV, Starbucks and e-mart. By the way, do you think these popular brands have a high market share as well? Would it be ever possible that we are just accepting them in the same way as the brands are exposed to advertising or articles? To satisfy your curiosity, we will clarify the popularity rank by brand based on the analysis result of big data of T map users, excluding every detail of advertising.
Domestic Multiplex cinema market as a proof
of love for Lotte in Busan
The total number of movie theaters across the country is estimated to be 513 as of 2019. Of them, multiplex cinemas account for 80%. From the perspective of number of movie screens and seating capacity, multiplex cinemas take up more than 90% of the entire film market. By regional groups, Seoul and Gyeonggi-do own the greatest number of multiplex cinemas. Observing from the type of franchise, CGV has 168, Lotte Cinema, 130 and Megabox, 102, respectively. They share the piece of the pie according to the amount of movie theaters. In sum, CGV takes the biggest piece of the pie, followed by Lotte Cinema and Megabox, who are trying to catch up as the second.
Multiplex market share change, Nationwide
* 2014. 11. ~ 2019. 11. | Number of start navigation
The only region where CGV becomes weak in the competition is Busan. It is assumed that love of people towards Lotte, the representative enterprise of the region, must have influenced the choice of movie theaters as well. Finally, in 2019, CGV captured the market leading position in Busan through aggressive investment. However, we will keep paying attention to the market share of multiplex cinemas in Busan where people are deeply attached to Lotte.
Multiplex market share change, Busan
A peerless presence of Starbucks
The current domestic coffee market can be summarized as "a battle arena among coffee brands aiming to be second winner under the dominance of Starbucks." From 2014 to 2019, Starbuck has occupied more than 50% of the coffee market, while other brands are close behind to take the honor of being No. 2. Thus, in 2014, Caffe Bene started to occupy the market by increasing the amount of branches. However, from 2015, upward mobility began declining in a notable manner. At present, EDIYA and A Twosome Place are holding second place. Even though the number of branches of Starbucks does not even reach half of that of EDIYA, it exceeded sales of one trillion won in the domestic market, as of 2019, and is boastful of its brand power.
2014 / 2019 Coffeehouse brands
market share change
Starbucks
55%
Starbucks
62%
Starbucks
A Twosome Place
Ediya Coffee
Hollys Coffee
Angel-in-us
Caffe Bene
Etc
* 2014.1. / 2019. 12. | Number of start navigation
Growth of warehouse stores
When it comes to hypermarkets, as is the case of multiplex cinemas, three "giant" enterprises (the so-called "dinosaur enterprises" in Korean) such as Emart, Lotte Mart and Homeplus have been keeping their positions in the market since 2014. Despite the fact that there is no such a thing as ferocious competition for ranking, we observe some gradual downward trend due to growing online shopping. On the other hand, warehouse stores such as Costco Wholesale and Emart Traders are growing to prominence. Emart Traders highlights its lower price, attracting customers with the non-membership system and gaining fast on Costco Wholesale. At the same time, Home Plus and Lotte Mart are also implementing the system of warehouse stores with a view to managing underperformance.
2014 / 2019 Retailer market
share change
* 2014.1. / 2019. 12. | Number of start navigation
An uncompromising match among department stores, on their honor
Myeongdong is famous for an avalanche of Chinese tourists to such an extent that it is nicknamed "China inside Seoul." The more that the number of tourists rises, the less domestic consumers visit the place. However, Lotte and Shinsegae representing our country's distribution industry are competing on their business. Lotte Department Store, the oldest settler in Myeongdong has held a dominant market position backed up by Duty Free shops. Nevertheless, Shinsegae Department Store that opened its Duty Free Shop in May of 2016 started to "attack." In 2019, Lotte Department Store finished renewal and began to attract customers again. Unfortunately, in 2020, COVID-19 led to sharp decreases in the quantity of customers, thus, the match between the two is postponed for a while.
Shinsegae main Store vs
Lotte Department main store
* 2015. 1. ~ 2019. 12.
* The total number of start navigation for the Lotte
department and Shinsegae department headquarters is substitute with 100
* 2015. 1. ~ 2019. 12. | The total number of start navigation for the Lotte
department and Shinsegae department
headquarters is substitute with 100
T map Trend Map 2020
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