Special Issue :
COVID-19 and mobility
A cultural life
in the COVID-19 era
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Special Issue : COVID-19 and mobility
Long weekend and COVID-19
The first thing we normally do when receiving a calendar of the New Year is to check the days marked in red. Wishing that the public holidays were right next to the weekend, we start to mark birthdays or personal anniversaries on the brand-new calendar, full of hope. In particular, May is likely the month we review the longest while holding a red pen. It is because we can expect long weekends in May, ranging from Labor Day to Children's Day, preparing many special days to celebrate. However, this year, an unforeseen variable called "COVID-19" showed up out of the clear blue sky and this changed our usual expectation of a long weekend. How would T map data be reflect this change then? We will review the flow of changes through the travel data of T map users registered from April 30 to May 5 of 2020.
2020 TOP10 T map destinations, Nationwide
* 2020. 4. 30. ~ 5. 5. | Number of start navigation
Replacing travel with consumption,
at least
Year 2020 will be remembered as a year in which aftermath of COVID-19 reached every corner of our society. We are used to wearing a mask when going out and take it for granted that we stay at home even on the weekend. Social distancing has become part of our daily life. The long weekend of May showed some scenes quite different from those of the previous years.
Unlike 2019 when Incheon International Airport was the nation's top destination of T map, this option of airport disappeared in 2020 and the outlet stores including Starfield took up top high rank instead. Despite the twice the number of holidays compared to 2019, people intending to make an overseas trip decreased in a substantial manner, while those wishing to spend the holiday in the country increased. These trends can be unmistakably shown in the T map movement data as well.
Then where did those who opted for travel inside the country instead of overseas travel go? The answer is in Everland and Sokcho Central Market (Sokcho Tourist & Fishery Market). In Everland, group visitors and foreign tourists literally "evaporated" in March when the number of confirmed cases of COVID-19 rapidly increased. However, from mid- April when the daily confirmed cases dropped to 20-29, the number of visitors started to grow gradually. During the long weekend right before the end of social distancing, the number of visitors noticeably increased, possibly because Children's Day was included. Thus, in 2020, Everland ranked No. 7 in the long weekend destination throughout the country. Sokcho Central Market was also crowded with people during the long weekend. Almost all accommodation facilities in Gangwondo with a relatively small number of confirmed cases were full. Moreover, main tourist attractions recovered liveliness after a long interval. Instead, diverse regional festivals including Taean World Tulip Festival were cancelled, and touristic sites thronged with people such as Yedang Reservoir Suspension Bridge and Jeonju Hanok Village have automatically disappeared in the ranking.
People who did not feel at ease neither with overseas or domestic trips headed for shopping malls.
In particular, since large-scale shopping malls in the metropolitan area serve not only for consumption of activities but also going out for a drive for a change, they were ideal to console the sad situation of not being able to make a trip to anywhere, either at home and abroad.
Holiday in Daegu, in company
with anxiety
Since the 31st confirmed case of COVID-19 occurred on February 18 of 2020, Daegu was forced to spend the springtime amid menacing fear of proliferation of coronavirus. In March when the cumulative confirmed COVID-19 cases reached 6,000, the downtown of Daegu became suddenly empty. However, on April 30, having long weekend ahead, the number of new confirmed cases was reported to be 0 for the first time, and this brought gradual vitality again. However, unfortunately, this failed to make uneasiness of Daegu citizens vanish away completely. When comparing the travel traffic of Daegu during the long weekend of 2020 with that of 2019, we can clearly perceive greater anxiety of Daegu citizens. Daegu of May of 2019 was busy with people visiting and leaving the city. Last year, the movement traffic was concentrated on Dongdaegu Station, airport and IC, making the city full of lively hustle and bustle with people making a trip even with a short schedule and visiting the city from other regions. However, the general atmosphere of 2020 has entirely changed. The long weekend of this year had three days more compared to the previous year. Therefore, in theory, the number of people moving around across the country should be more than before, but the average daily number of direction guide in Daegu including Dongdaegu Station decreased by 17%. For example, Shinsegae Department Store had the highest traffic in Daegu for 2019 and 2020 was visited, during the long weekend of 2019, It was visited not only people living in Daegu but also by those from the nearby metropolitan area of Gyeongbuk.
2019 TOP10 T map destinations,
Nationwide
| 1st | Incheon International Airport | Incheon Jung-gu |
| 2nd | Starfield | Gyeonggi Hanam-si |
| 3rd | Starfield | Gyeonggi Goyang-si |
| 84th | Shinsegae | Daegu Dong-gu |
* 2020. 4. 30. ~ 2020. 5. 5. | Number of start navigation
2020 TOP10 T map destinations,
Nationwide
| 1st | Starfield | Gyeonggi Hanam-si |
| 2nd | Shinsegae Simon Premium Outlet |
Gyeonggi Yeoju-si |
| 3rd | Hyundai Premium Outlet | Gyeonggi Gimpo-si |
| 148th | Shinsegae | Daegu Dong-gu |
* 2020. 4. 30. ~ 2020. 5. 5. | Number of start navigation
* 2020. 4. 30. ~ 2020. 5. 5. | Number of start navigation
2019 vs 2020 T map traffic change
in Daegu
| 130,000 |
| 120,000 |
| 110,000 |
| 100,000 |
| 90,000 |
Daily average of T map start navigation number in Daegu
-17%
126,039
cases
(2019)
104,891
cases
(2019)
* 2019. 5. 4. ~ 6. / 2020. 4. 30. ~ 5. 5.
* Daily average of start navigation
* 2019. 5. 4. ~ 6. / 2020. 4. 30. ~ 5. 5. | Daily average of start navigation
What? Visiting a doctor during the long weekend?
During the long weekend in 2019, citizens of Seoul made a trip despite the short holiday. Their movement to other regions was active to such an extent that six places out of ten constituted terminals, airport and train stations. In 2020, some new places ranked high. What attracts our attention is Asan Medical Center of Seoul that ranked No. 2. The movement volume in 2020 towards Asan Medical Center doubled, but it is difficult to say that the movement volume itself increased considering that the holiday period was two times longer. However, since the movement towards other places, except hospitals during the same period, decreased due to the influence of COVID-19, it is assumed that the rank of Asan Medical Center, which maintained its movement volume, rose as a result. With the rapid growth of confirmed cases of COVID-19, most of people avoided going out, but patients and medical team were forced to go to the hospital even amid fear of COVID-19. This regrettable situation is revealed in the T map data as well.
2019 TOP10 T map destinations, Seoul
| 1st | Seoul Children's Grand Park | Seoul Gwangjin-gu |
| 2nd | Dong Seoul Bus Terminal | Seoul Gwangjin-gu |
| 3rd | Helio City Apt. | Seoul Songpa-gu |
| 13th | Asan Medical Center | Seoul Songpa-gu |
* 2020. 4. 30. ~ 2020. 5. 5. | Number of start navigation
2020 TOP10 T map destinations, Seoul
| 1st | Yeouido Hangang Park | Seoul Yeongdeung po-gu |
| 2nd | Asan Medical Center | Seoul Songpa-gu |
| 3rd | Helio City Apt. | Seoul Songpa-gu |
| 4st | Noryangjin Fish Market | Seoul Dongjak-gu |
| 5st | Gimpo International Airport Domestic Terminal |
Seoul Gangseo-gu |
* 2020. 4. 30. ~ 2020. 5. 5. | Number of start navigation
* 2020. 4. 30. ~ 2020. 5. 5. | Number of start navigation
T map Trend Map 2020
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