Joy and sadness in the alley
business district
Every Wednesday night, people who love new tastes and trends never miss the chance to watch this program on time. The your mouths water. Your weekend plan has just changed. You are now familiar with some names of new restaurants. The program "Baek Jong-won's Alley Restaurant" started two years ago and has been in the limelight across the country. The program aims to revive the stagnated economy of alley business districts and small business owners. Has this program successfully achieved the intended objective? We analyzed traffic data of T map by focusing on some restaurants that became a topic of national conversation from famous program.
When we walk down the street, we sometimes see a signboard of restaurant boastful of its TV broadcasting record as a "tasty restaurant." With the fever of "Mukbang" or eating shows that started from online broadcasting channels, many food-focused TV programs have mushroomed. However, it seems that no other programs have been as influential and persuasive as, "broadcast on Baek Jong-won's Alley Restaurant." The restaurant Yeondon did a great job in displaying the colossal power of this program to the public. A couple leading a simple and honest life by selling mouth-watering pork cutlet at a restaurant located in a small market alley just captured everyone's heart, including that of chef Baek Jong-won. Enthusiastic visitors were even lining up from three in the morning in front of the restaurant. When the little restaurant emerged as a "must see place" Yeondon's success story seemed to reach its final page. However, the real legend of Yeondon began in earnest after words. When the program visited Yeondon again one year later, the restaurant still excelled in taste but some undeniable gloomy mood had taken over. Why? After it had been broadcast, the restaurant was ranked as one of the tastiest restaurants. However, they had suffered conflicts with the Association of Market Business Owners and some side effects produced by sudden popularity, so the couple was preparing to leave for another place. With willing support of Baek Jong-won, they moved to Jeju Island and opened a new restaurant with an upgraded menu of black pork cutlet. Every process was aired through this program, ending 2019 on a high note and people were deeply moved by this story. This sensational story was precisely reflected on T map data. The search word "Yeondon" on T map increased by 40 times, and the name ranked No. 1 in the search word record even including all restaurants of Jeju Island. Numerous people even set up a tent to include their names in the waiting list, and many flew to the island only to try Yeondon's pork cutlet. With this popularity, the owner of Yeondon announced that he would transfer his secret recipe by fostering his "disciple." This way, Yeondon's story is a drama of the joys and sorrows of the self-employed in our country. Undoubtedly, this event also proved the tremendous power of the program, "Baek Jong-won's Alley Restaurant." It is safe to say that the fever of Yeondon started when Baek Jong-won praised the Yeondon's pork cutlet as "Korea's best of the best."
After broadcasting on
Baek Jong-won’s Alley
Restaurant of Yeondon in Jeju
* 2019. 9. ~ 2020. 5. | Number of start navigation
* Broadcast date : 2019. 12. 18. ~ 2020. 1. 8.
"Nunkot Village" of Sinpo Youth Mall started to be full of life, living up to the name "Youth," as soon as the Tendon restaurant "Onsen." where a man works together with his future mother-in-law. showed up on the program "Baek Jong-won's Alley Restaurant." When people from every corner of our country began to visit the restaurant to try rice with deep-fried toppings, the young man's dream came true in the old traditional market where his dream had been left unattended in the darkness. Sinpo Youth Mall is located inside Sinpo International Market that has been installed in Incheon for a long time. At a glance, it seems that the traditional market wishing to restore the past glory shares the same space with young people who had no place to pour out their passion. However, some dishes such as Tendon, Takoyaki and macron that can be quite new to some age groups became familiar to everyone where the episode of Sinpo International Market of "Baek Jong-won's Alley Restaurant" was aired. Combined between nostalgia for a traditional market and curiosity for newness, not only Onsen but also the nearby restaurants transformed into tasty restaurants to such an extent that visitors had to be arranged by waiting list to enter the restaurant. Onsen was a tiny restaurant that began with a food truck, but it grew into a franchise restaurant after gaining popularity through the TV program. The number of searches for the key word "Onsen" on T map was steadily on the rise. It is estimated that Onsen increased the number of stores little by little, beginning with the food truck. People who used to find Incheon too far are willing to join the long trip only to try Onsen's characteristic Tendon. Putting it all together, we can predict, though it may sound a bit early, that Mukjagolmok (Food Alley) originated from Onsen can expand throughout the country.
|
|
|
|
|
|
18. 8. |
19. 1. |
19. 8. |
20. 4. |
20. 6. |
1,000 |
800 |
600 |
400 |
200 |
Trailer branch
Main branch
Pohang branch
Cheonan branch
Jeonju branch
Bupyeong branch
* 2018. 8. ~2020. 6. | Number of start navigation
Among many restaurants broadcast on "Baek Jong-won's Alley Restaurant," one place must have left an unforgettable memory for all. We are talking about "Mommy's Sonkalguksu" from Wonju Central Market. The owner's attitude and devoted food were deeply heart-touching. In particular, she never gave up hope despite difficult situations. Even now people do not forget to send her messages of encouragement. The owners of KumTeurak Mall of Yeosu, who have been keeping the business struggling against the hardship in the hardly known alley restaurants, were able to make big changes in their businesses thanks to the broadcasting opportunity. Moreover, the program also reminds us of the rollercoaster-like story of changing fortunes in of Hongtakjip. The greatest reasons for the constant love from TV viewers toward this program can be found from the remarkable discernment and insight of chef Baek Jong-won, and the persistent efforts of restaurant owners who hate to miss the once-in-a- lifetime chance.
관련사이트
