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Our nights,
more beautiful
than our days
#nightscape #hangang_park
Generation-customized, fitting their taste 100%
How a newcomer and
a manager
enjoy hobbies
New employees insist work-life balance while their manager have a strong sense of responsibility for the company. This typical intergenerational conflict is present in any organization. Two generations of today seem to have remarkable differences. Two generations differ in taste, but they do not want to hide an interest in each other. Where do two groups often visit for their leisure time then? We will find some clues help mutually understanding each other, while trying to guess their life style, inclination, orientation and views.
New employees feeling more comfortable being alone
The generation to which the newcomers belong is usually called an "MZ generation." Born between the early 1980s and the early 2000s, they are more familiar with digital materials and videos than written texts. This is mainly what makes this generation different. However, such features can explain their external aspects but fail to describe their inner inclinations. Instead, we can find some clues to their life style and views they pursue, through the places where the new employees often visit. They prefer to spend their leisure time at the parks, theme parks and art museums. In sum, their favorite places have a few things in common in that the sites are closer to the city than nature. Their ideal is to share time with a small number of close people such as family members, friends and boyfriends/girlfriends instead of doing a big group activity.
It is estimated that new employees frequent parks because they can have a leisure time of taking a walk or spending some time with their pets. Art museums or galleries are a space representing individualism-oriented inclinations of the MZ generation in that they can enjoy this cultural activity by themselves. The progress of social media brought changes to the trends of exhibitions in the art galleries and museums, that is, adoption of photo zones. There must be many new employees who visit art museums to take pictures in front of artworks and post them on the social media. As we can see, the views and lifestyle of the MZ generation are somewhat contradictory in the sense that they enjoy individual activities but still want to be connected to others in the digital world.
Comparison between new employee and manager's destination preference
New employee's destination preference
+44% |
+42% |
+34% |
Park |
Art museum |
Theme park |
* 2019. 1. ~ 2019. 12.
* Preference = Relative value when the preference of other groups to be compared is set as 100%
* New employee age 28~33 | Manager age 46~50
Manager's destination preference
+324% |
+89% |
+25% |
Golf field |
National park |
Cultural |
* 2019. 1. ~ 2019. 12.
* Preference = Relative value when the preference of other groups to be compared is set as 100%
* New employee age 28~33 | Manager age 46~50
+44%
+42%
+34%
+324%
+89%
+25%
* 2019. 1. ~ 2019. 12.
* Preference = Relative value when the preference of other groups to be compared is set as 100%
* New employee age 28~33 | Manager age 46~50
How "active" managers spend their weekend
The suit and tie go better with managers than blue jeans do. However, back in their day, manager's used to be called an "X generation" in the sense that they were just eccentric and their characteristics unidentifiable. The X generation, in general, was born in the late 1960s and the early 1970s, and spent their college life or graduated from college from the late 1980s and the early 1990s. Considering that the MZ generation was born by that time, it is quite interesting to see both generations in the same place. The sharp contrast of taste between the two generations can be found in the presence of passion for golf. This can be considered a hobby of wealthy managers, but there is a special reason for their keen affection for golf. In fact, golf is closely related to business to such an extent that they invented a term "business golf." Moreover, it is not always easy to share businesses information during a golf outing. Trekking is an activity loved by managers as much as golf. Looking at managers who enjoy trekking in some famous mountains such as Mt. Seorak and Mt. Songni, it seems that they enjoy their leisure time in a far more active manner than newcomers who just enjoy spending time at the parks or art museums. For managers, golf or trekking can be their hobbies, but the activities are carried out not only as an extension of business but also as a tool to network. Here, we can see the large difference in views between the generation of managers regarding leisure time as an extension of business or work and the generation of newcomers distinguishing work from a personal life. New employees spending time at the parks or art museums versus managers doing physical activities outdoors. The way of enjoying a leisure time for the two generations is different, but both are same full-time workers who relieve stress on the weekend and come back to the daily life.
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