T map Favorites

Our nights, more beautiful
than our days

Chicken and beer enjoying the river breeze, fireworks in the night sky and light exercise for a sound sleep. There are still many things to do at night even after a busy and long day. Those who know the little happiness that can be enjoyed at night go out at night, despite the tiredness they must face the next morning. When the sun starts to set and the night draws closer, where do people usually head for? We will approach their nights that as more beautiful than day time, by making an analysis of popular places by hour from 8 pm to 2 am, as well as night destinations that vary by age.

Nightscape preferences differ by age

According to the analysis of T map big data, all generations are enjoying a variety of night views. Moreover, we could obtain a few interesting results. While the nightscape for the youth means looking at neon signs in the city, it was closer to starlight viewed from the mountain and the sea. Those in their 20s and 30s mainly head for the city focused on movie theaters, cafes and chicken restaurants. Those who are aged over 40 prefer to leave the city and bound for outskirts. They later scatter looking for different famous sites. What attracts our attention is that Buddhist temples are included in the list of night view sites. In particular, strong support is made by those in their 50s and 60s in, and the most preferred temples are located in Gangwon-do.
Parks are loved by all generations as nightscape sites. Among many other parks across the country, Yeouido Hangang Park is considered an attractive site not only for the youth but also for middle-aged people and the older generation because of its location in the city. In addition, parks close to rivers or lakes are frequently visited for lovely night view. It is interesting to find that the older generation shows a higher demand for parks equipped with sports facilities. Preferences for the sea and tourist attractions also differ by age. To be specific, people in their 20s and 30s spend the night chiefly by the sea of Gyeonggi-do and Busan. On the other hand, people aged over 40 expand their movement range even towards Chungcheong-do, Jeolla-do and Gangwon-do. They are enjoying night view culture in a more expensive manner by visiting places such as Yedang Reservoir Suspension Bridge, Yeosu Cable Car and Seorak Cable Car.

Nightlife preferences by age group

Age
20~29

23%

19%

19%

17%

13%

5%

4%

Park

Cinema

Coffee Shops

Beach

Chicken Restaurant

Tourist Attractions

Harbor

Age
60~69

22%

7%

10%

7%

16%

20%

18%

Park

Cinema

Beach

Chicken Restaurant

Tourist Attractions

Harbor

Temple

* 2019.9.~ 2019.10.   |   Number of start navigation

The cities that never sleep at night

Seoul and Busan are crowded with people busy moving around. They are the most and second most populated cities in the country. Being major cities, a large amount of movement is detected even during the nighttime, showing slight differences in the nocturnal scenes according to time. To begin with, Seoul is awake all through the night. The business districts representing Seoul such as Hongik University area, Itaewon and Konkuk University zone are sleepless from 8 pm to 2 am. Hangang Park is full of vivacity, without much difference from the daytime. For those who have been locked indoors during the day, Han River is perfect to do light exercise before going to bed or enjoy the so-called "chicken-beer time." The nightscape reflected onto the river also attracts people.
Namsan Tower and Bukak Skyway have nice scenery to enjoy while driving. However, from midnight on, they slowly disappear from the rank along with Hangang Park. Instead, the so-called "Mukjagolmok" food district close to the residential areas appear in high in the ranks. Each one has his/her different reason for not sleeping. Some go out for a drink enjoying a special night mood, while others do exercise preparing for the next day. Putting all reasons together, they make Seoul sleepless at night.

Hourly traffic flow
during the nighttime, Seoul

20:00 22:00 24:00 02:00 1st 3rd 2nd 4th Hongik University Station Yeouido Hangang Park Konkuk University Station Itaewon Station 6th
1st Hongik University Station 20:00 22:00 24:00 02:00 Yeouido Hangang Park Konkuk University Station Itaewon Station 3rd 2nd 4th 6th

* 2019. 9. ~ 2019. 10.   |   Number of start navigation

When it comes to nights of Busan, many beaches including Haeundae Beach take up the higher rank in an overwhelming manner. In addition, the tourist attractions such as Jagalchi Market and Kangtong Market representing Busan are also loved. The Bay 101 and Hwangnyeongsan observatory, opened in 2014 and 2016, respectively emerged as new famous sites of Busan. The Bay 101 with the sea and yacht fascinated tourists. Hwangnyeongsan Lookout commanding the panoramic view of Busan is visited by citizens of Busan and tourists until late at night. However,from midnight on, the main character of the city changes. Beaches slowly disappear from the ranked list and night views of the residential areas or downtown such as Seomyeon and Hwamyeong-dong start to be included in the list of nightscape. The same way the Mukjagolmok (food district) close to residential areas appear in the higher rank from midnight on in Seoul, the places often visited by the local people gain popularity in Busan as the night advances.