Generation-customized,
fitting their taste 100%
Travel over Flowers
The typical image of a successful aging is in leisurely
enjoyment of tending a small vegetable garden in a quiet rural
village. However, today’s elderly are spending an active time
investing in new experiences with enthusiasm. This image was
shown in actors from the reality show "Grandpas over Flowers."
They were enthusiastic for exploration of Europe. When the program
ended, many seniors started travelling across the country
saying, "Travel over flowers." Through T map data, we will look into
the travel trends of the elderly who believe that travel is a must
for a happy life.